Business blogging in the greater perspective is normally seen by many companies as a waste of time not to mention effort. But on the other hand many companies, small businesses and entrepreneurs overlook the real value of a good organized blog.
Not only is it a place where you could express what is on your mind, but it is an excellent marketing tool for your business. It also compliments your company web site should you have one, which means that you’re ranking will improve, leading to more positive sales, and that’s what we all want to be happen.
These are a few very positive aspects I came upon;
Gain Visibility as a Thought Leader
Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect. For example, a summary of recent trends in your industry, or a reaction to a recent news article can be an extremely effective blog posts.
Engage Customers in a Dialogue
If you blog using a solid blogging engine, readers will have the option to comment on each article. Folks who comment on your blog may be sales leads, or they may just challenge or support your views. Both way, comments beget comments, and you will soon be at the center of an industry-relevant dialogue with customers and partners.
With this in mind be very careful on which comments you approve. Automated SPAM robots are now taking the Internet by storm, and it is wise to hold all comments for moderation until approved. Read every comment carefully since some people hide links in the comment that can do your blog and image more harm than good.
Every Blog Article is an SEO Opportunity
The much-discussed “long tail” of search refers to highly specialized, low-traffic search terms that represent a significant amount of total searches. Translation: lots and lots of people are searching online for lots and lots of random things. You can’t realistically optimize your site for every long tail search term, but you can certainly write blog posts targeting niche keyword phrases that are likely to draw highly qualified prospects.
Blogs Are Link Bait
Very few web sites or bloggers will link to the “products and services” page on a corporate web site. People don’t link to corporate advertisements. On the other hand, a good blog article is an industry-specific insight or a thoughtful critique. Blog articles garner links because they are interesting, informative, and not overly corporate or sales-focused.
The benefit to you is that more links means better search engine rankings and more site traffic, which translates into more sales leads. Again be very careful with these links because you don’t want a link to a web site or blog that does not have anything in common with your products and/or services. One of the SEO aspects that many people forget is that your links has to be of a high quality.
Humanize Your Brand
Blogs offer an opportunity for you to present its insightful, helpful, thoughtful side. Through a blog, prospects will get a sense of your company’s people, culture, and vision. Blogs are an opportunity to provide a less antiseptic view of your company that is more personal and less “corporate”. Blogs can humanize your brand.
In Google, Fresher Content = Better Website
Google will periodically crawl web sites looking for new and updated content. In general, it is better to have Google crawl your site as often as possible. Sites that get crawled more often have more frequent updates and more authority. Blogging consistently ensures there will be fresh content on your site.
It is very important to remember that you should have valuable information on your blog because search engines also at it as a factor to determine your ranking. It will not help if your write the same story over and over just in another way to try and impress your readers. Content is one of the most important aspects in SEO and Page Ranking.
By using these few aspects in your business blogging you should see an increase in the leads to potential clients. This will not guarantee massive sales, but it will increase the trust worthiness your potential clients might have needed to be convinced to make use of your.
